1) In an enterprise environment different people involved who maintain the different applications and processes.Everybody look differently the same master data.
2) Different applications could be used to maintain the master data differently . For example the CRM application maintain the Customer master data and billing application maintain the customer account but they are similar thing.So some MDM application is required to maintain the single copy of the same master data instad of different version of the same master data in different applications.
3) Different versions of the same data .For example there is a organization name called BMW and because of the different applications the same "BMW" organization may have different versions for the name like
BMW Company.
BMW Ltd.
BMW LTD
BMW Private Ltd. etc.
This may cause the potential problems in maintaining the company or organization information.data quality also a serious problem.
•4)Manual processes in enterprise to maintain the master data like spreadsheet and word documents and this could lead to the inconsistent and error prone data while compling the data for any use.maintenance of this type of data is big challenge.
•5) •No way to audit.If organizations not use the MDM solutions then they dont have any way to audit the
••6)Time and resource consuming : If MDM soluion is not in place the enterprise has to invest lot of time and resources during the integration of the application.
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